Marketing Manager Job at Sportpesa
We are hiring a Marketing Manager
We are looking for a flexible and versatile marketer who will be responsible for the growth of our active customer base.
Roles for the Marketing Manager Job
Specifically, you will:
- Develop strategies and tactics to get create awareness and drive acquisition and retention of customers via all channels including SMS, web, APP and USSD.
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Supervise all marketing project and manage a team of different functions including Creative, Brand Communication, Sponsorships/Partnerships, Activations, Public relations and Digital Media
- Report on all marketing functions to management and oversee the daily functioning of the department
- Experiment with a variety of organic and paid acquisition channels
- Manage a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Oversee valuable and engaging content for our media including website and news channel that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and optimize on spend to ensure return on investment
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Marketing Manager Job Requirements
- BS/MS degree in marketing or a related field
- Demonstrable leadership experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Experience in managing and optimizing targeted digital campaigns (Google Adwords, Facebook, Instagram, Twitter etc) campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
How to Apply
If you live and breathe marketing, we need to talk! Reach us at hr@sportpesa.com, by 10th October 2018. Remember to include the position on the subject line, we would not want to miss your email.