Revealing 12 Reasons Why Your CV is Not Getting Employers’ Attention

By Kibet Tobias

In a competitive job market one has to have an outstanding CV so as to even get an interview let alone a job. Below are some of the mistakes that could make a potential employer ignore your CV.

1. Generic CV; never copy and paste ideas from samples, it will only make your CV look like a circus. Try to be specific and discrete.

2.  Lists of duties without accomplishments; every job has its share of responsibilities. So focus on what you were able to achieve during your stay at the job.

Related Content: Top 7 Mistakes That Make Your CV Look Unprofessional

3. Numerous spelling and grammatical errors; Do not construct your CV in a hurry. Always cross check every word and spelling.

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4. It’s poorly formatted; Try not to use excessive styling on your CV. Stick to clear fonts e.g. Arial, and make it simple.

5.  It’s too short or too long; do not round up your resume in three lines or over-exaggerate. Try to strike a balance, at most two pages, and keep it interesting.

6. It includes irrelevant details; Stay clear off details that are unrelated to the job e.g. I’m very religious. Simply don’t disclose any information that will not give you an edge over others.

7.  Ridiculous email address; Give resumes a professional email. An address like sexy& seems silly.

8. Weird hobbies; never write a hobby that raises more than a few eyebrows. Let it reflect your passions, not some bad joke.

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9.  Inaccurate dates; ensure that your CV corresponds with your records. Wrong dates can attract questions concerning your character.

10. Unexplained employment gaps; don’t forge imaginary jobs to fill the period you were unemployed. Instead, lay emphasis on the experiences gained.

11. Lack of cover letter; always include a cover letter when submitting your CV.

12. Boring cover letter; be specific in your cover letter. Let it grab the attention of a recruiter who’s scanning through to see if your CV is worth reading.

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Here is a Free CV Sample You Can Use

Lucas Job Seeker
P. O. Box 453 – 00100, Nairobi
Tel: 0720000000

Career Objective

As a Customer Service professional with a degree in Communications and Public Relations from University of Kenya, I have amassed 2 plus years experience from working at a Nunua Online Shopping Platform. This has enabled me to develop specific customer service experience and add valuable transferable skills necessary for this industry. I possess mastery of customer database management; which would come in handy in achieving your organization’s goals and objectives. Currently out of work due to a layoff, looking for a customer care executive position to improve operations, increase profitability and enhance growth.


• Attracted 100 potential customers by answering product and service questions;
• Developed and implemented customer service policies and procedures at Nunua Online Shopping Platform reducing negative customer feedback by 10%

Key Competencies and Skills

• Effective planning and organizational skills
• Creativity and innovation
• Ability to lead and manage a team of professionals
• Ability to interact with a diverse group of people
• Excellent oral and communication skills
• Good interpersonal skills
• Proficiency in MS Office suite of packages
• Presentable and a fast thinker with excellent conflict resolution skills
• Excellent market and industry knowledge in customer service.

Employment History
Job Title: Customer Service Intern
Nunua Online Shopping Platform January 2017- May 2017

Duties and Responsibilities

• Made and received customer fulfillment calls, quality calls, renewal calls, follow up and Cold calls.
• Gave transfers to the senior Agent / supervisor.
• Responded promptly to customer inquiries.
• Handled and resolved customer complaints.
• Processed orders, forms, applications and requests.
• Obtained and evaluated all relevant information to handle product and service inquiries.
• Kept records of customer interactions and transactions.
• Maintained customer databases.
• Provided feedback on the efficiency of the customer service process.

Educational Background

• Degree in Public Relations and Communication, University of Nairobi, December 2016, 2nd class Honors
• Diploma in Customer Service, College of Public Relations, August 2015
• GHC Boys’ High School, Kenya Certificate of Secondary Education, B+


Please feel free to contact the under mentioned in regard to my competence, work ethic, performance and / or any other aspect with respect to me:

Referee A

Referee B

Referee C

The Kenyan job market is very competitive considering that there is always someone who is more qualified than you. Drafting a compelling CV is the only way you are guaranteed that your CV will be read.

Tobias is a Communications and HR Consultant at Jobs Kenya Network. Contact him

Now you know that the secret is not in the length of the CV but in the details and presentation.

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